Presented my analysis at an open event
Structured the talk around the Hook Model to walk the audience through the app's UX psychology step by step.
UX Psychology Study Through App Analysis
A 4-week self-organized study group applying behavioral psychology principles to real-world app design, followed by a public presentation open to anyone interested in UX psychology.
Theory + Analysis
Week 1 - 3Studied roughly 45 psychology principles relevant to UX and analyzed how each was applied in H.point, the loyalty app for Hyundai Department Store Group.
Review Day Presentation
Week 4
Designed the event's promotional poster
Created Instagram post and story graphics to promote the Review Day event ahead of the presentation.
Applied Outcome
Used these principles on MOGA, LG CNS's premium home appliance community app, to strengthen design rationale and make a more persuasive case to stakeholders during decision-making.
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