Branded Merchandise Design for LS Securities
In May 2024, the Global Product Sales team at LS Securities commissioned me to design three eco-friendly tote bags as branded merchandise. The client was pleased enough with the results to return with a second project in July 2024, a golf bag, followed by a third in July 2026, a long umbrella. What started as a one-off merchandise request grew into an ongoing client relationship spanning three product categories.
Project 01
Project 01
Eco-Friendly Tote Bag Series
- Scope
- Three tote bag designs (3 design versions).
- Duration
- 2 weeks
- Deliverables
- AI files (bag design, logo), PNG logo, presentation deck
Concept drafts and revisions
Final product photos
Project 02
Project 02
Golf Boston Bag Design
- Scope
- Custom lettering built around the LS logo. The initial brief called for a lion character playing golf, but the direction shifted midway to a lettering-based design using the company’s “LS” logo, with the “O” styled as a golf ball, a hole-and-flag icon, sparkle graphics, and a partial LS logo mark.
- Duration
- 3 weeks
- Deliverables
- AI file (bag design), presentation deck
1st Concept drafts and Mockup
2nd Concept drafts and Mockup
Project 03
Project 03
Long Umbrella Design
- Scope
- Full design for a 70cm, 8-rib long umbrella, from concept and Pantone color selection through final mockups and a production guide.
- Duration
- 2.5 weeks
- Deliverables
- AI file (umbrella design), presentation deck, production guide
Concept drafts and revisions
Final production guide
